In a world where smartphones have become essential extensions of our daily lives, Apple continues to refine and redefine the iPhone with each release. The evolution from iPhone 15 to iPhone 17 shows how incremental improvements can add up to meaningful change. The iPhone 15 introduced important updates that reshaped the base experience. Dynamic Island became standard across all models, USB-C replaced Lightning for universal connectivity, and a 48-megapixel main camera elevated everyday photography. It was a solid foundation that made advanced features accessible to more users. With the iPhone 16, Apple shifted the focus toward intelligence and usability. The A18 chip delivered stronger performance and an improved Neural Engine, powering new AI-driven features under Apple Intelligence. A new Camera Control button added flexibility for quick captures, and battery life saw steady gains across the lineup. The iPhone 17 pushes these ideas further. A brighter ProMotion display, the powerful A19 chip, upgraded cameras, and faster next-generation connectivity all contribute to smoother performance and richer communication. Together, these changes highlight Apple’s approach: blending design, performance, and usability into devices that feel familiar yet continue to move the iPhone forward. Apple has been refining design, performance and smart capabilities with the foreseeable models; from the iPhone 15 through to the iPhone 17. iPhone 15 contained the seeds to get us to this point with USB-C and solid camera improvements, the iPhone 16 made strides with AI and usability and the iPhone 17 it upped the ante with performance, display and connectivity. In the end, the best device for you is dependent on what's most important to you either price point (iphone 15), price and smart capabilities (iphone 16), or latest and greatest (iphone 17). No matter what, Apple continues to develop their products and at all levels the comparison remains strong.
The iPhone 17 is official, and this year's standard model has launched along with the tagged Pro and Pro Max versions—the Air variant featuring a single camera, 6.5-inch display, and an ultra-thin 5.6 mm profile, too. With pre-orders to open on Friday, September 12, and the launch on September 19, creators, YouTubers, and influencers invited to Cupertino by Apple to give first-hand experiences, shared their impressions of the devices. While the videos don't dive as deeply into the products as a full review would, they do give some initial thoughts on being able to try out the new devices at Apple Park.
The iPhone 15 has a 6.1-inch Super Retina XDR OLED display. It features Dynamic Island, HDR, True Tone, and a broad colour (P3) gamut, which contribute to bright colours and high contrast. It supports USB-C charging, meaning you can use one cable for charging across MacBooks and iPads, reducing wire clutter. The A-series chip delivers fast and efficient computing, along with a high-performance camera system with Apple’s image-processing engine, producing impressive photographs and videos. Notably, the iPhone 15 supports trade-in credit and flexible purchase options, such as interest-free monthly instalments. It also offers helpful delivery and pick-up options, as well as personal setup services with Apple Specialists. Apple develops both the hardware and software together, so the iPhone 15 integrates seamlessly with other Apple services and accessories, while providing long-term software support. It is designed for durability and everyday use, featuring efficient batteries, a strong charging ecosystem, and the benefits of the Apple ecosystem for setup, OS updates, and integrated services.
In September 2024, Apple announced the new iPhone 16 and iPhone 16 Plus, a great combination of powerful performance, advanced photography, and thoughtful usability. Both devices carry the new A18 chip, providing quick and efficient performance to enable seamless multitasking and smooth app operation. The 6.1- and 6.7-inch Super Retina XDR OLED displays offer bright, vibrant colours, precise details with high contrast to make video, gaming, and daily content consumption more immersive. The most striking feature is the 48MP Fusion camera system, which offers high-resolution photos, controls the depth of the image, and has low-light performance. Camera Control enables direct access to advanced photography tools for quick adjustments of light, settings, and creativity. The 12MP TrueDepth front camera enables selfies and video calls with additional features, including Portrait Mode and Smart HDR, which enhance clarity for both selfies and video chats. The customizable Action button allows shortcuts to your most used functions, making a one-touch entry for quick access to repeated interactions. The iPhone 16 and iPhone 16 Plus offer up to 27 hours of video playback and can accommodate nearly a full day of usage (depending on material viewed), minimising the need to recharge again until the next day. The special offers two colours each of standard black, white, pink, teal, or ultramarine, so that you can find the right match for your personal style.